There is no dearth of festivals in the Indian nation. It is comprised of a numerous communities having their own festivals and rituals. People are there belonging to different religions, each of them celebrating differently. Dressing fashions have become part and parcel of this festivity. The festive occasions call for the special sarees, salwars, lehengas and the ghagra cholis.
Rakhsha Bandhan: It is a very widely celebrated festival of the everlasting bond of the brothers and sisters bring about a boost in the outfit sales all over the country. People go for purchasing lots of dress materials as a purpose for gifting.
Holi: It is another very popular festival where people play with colors. The ladies wear with odhnis having flowery threadwork embroidery during this occasion. Ladies are seen to wear black outfits during Makar Sankranti.
Navratri & Dussehra: One of the longest festivals is the Navratri and Dussehra. The Famous Durga Puja is also held during this period. The festivities go on for nearly 10 days during this occasion. It is a tradition for the ladies to wear different colored dresses on each day of Navratri. This is the time when people wear their best dresses and showcase their wardrobes. Everyone tries to put in their best appearances with the best outfits they have. Purchasing of the dress materials also soars during the festive occasions. The traditional Indian outfits of sarees of various types, lehengas and ghagras are never out of fashion. Men wear different types of kurta Pyjamas of attractive colors and designs, sherwanis and dhotis.
Diwali: Another widely celebrated festival throughout India is Diwali. It creates a great business opportunity for the garment dealers. Apart from the retail sales, the Indian dresses online sales are also on the rise of late. It is a vibrant festival with the display of lights all over. The dressing is also equally dazzling as well as traditional in this festival. You can see the most assorted dresses to be worn during Diwali, the traditional, modern and the fusion styles are all worn.
Eid: This is the biggest festival among the Muslims. Lots of purchases and gifting of dress materials take place during this festival. The traditional sherwani, kurta for the men and the salwars and burqas for the ladies are in high demand during Id celebrations.
The demand for attractive outfits is always there in India at festivals. Traditional dresses have never lost their appeal, but some of the younger generations prefer fusion style outfits combining features of the traditional and the western wears.
