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Menswear has evolved immensely and this has also given way to the beautiful experimentation in the colour palette. While navy, grey, ivory and black has been termed as colours for men but in recent times use of warm hues of red, orange and brown has seamlessly made its way to every man’s wardrobe. Red being the colour associated with Indian festivities and celebrations has always secured a place in every Indian ethnic womenswear. And in the past decade, evolution in the Indian ethnic menswear has also seen extensive use of red colour. Kurta pajama being the most worn traditional outfit is readily available in red colour. Men prefer wearing red kurta pajama at festivals like Diwali, Navratri and Durga Puja to celebrate the auspiciousness and cheerfulness associated with the festivals.